1. Posted on May 05, 2010

   We need a way to capture client attention and cut through competing channels and cluttered inboxes. In order to do this, we have to deliver the right message to the right person at the right time, in a consistent, compelling and user-friendly format. The powerful reporting features of Campaigner enable us to evaluate how successful our campaign has been and to gather data for business development purposes. Campaigner allows Reed Smith to gauge e-mail effectiveness through an advanced reporting utility. Speed of deployment was a priority, and Reed Smith's 22 global offices were up and running quickly as Campaigner is a web based, SaaS solution. Additionally, as the platform has an emphasis on templates and simplicity for the user, Reed Smith marketers were able to use the solution immediately with minimal training. Mike Scherpereel, Director of Branding & Communications, Reed Smith

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3. Posted on May 05, 2010

   Working with Concep is a breath of fresh air. We chose Concep not only because of their leading technology but because they are service-orientated. They didn’t just sell us a service and then pass the project off to someone down the line. We had a manager dedicated to guide us every step of the way and make suggestions that saved us time and money and helped us with our business development goals. As a result our communications with our clients is more effective and less time consuming and costly. Elizabeth A. Wall, Marketing Manager; Pryor Cashman LLP

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5. Posted on April 14, 2010

   We recently converted from Tikit to Concep to utilize Concep Campaigner. It was critical for us to work with an email marketing solution that integrated with our CRM system, InterAction. This integration allows us to keep all data on potential clients and current clients in one space. Additionally, the thorough reporting and analytics that Campaigner generates allow us to identify new business opportunities. We needed a user-friendly solution offered by a company that provided great support. Concep checked all these boxes and also injected a great deal of creativity, that was inline with our firm image, into every campaign. Lindsay Everitt - Director, Communications Goodmans LLP

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7. Posted on April 14, 2010

   Kirkland worked with Concep on the firm’s 2009 holiday card, which also doubled as our 100th anniversary card. It was an important project for us and Concep demonstrated great creativity in the creation of the concept, animated in Flash, and through their email platform (Concep Campaigner) we were able to target and personalize the card for each individual recipient. Not only was the e-card a fraction of the cost of a printed card, the partners and clients loved it and Concep took much of the pain away; they have worked with our firm for a number of years and understand how law firms operate. We were sold on Concep from the get go. They walked us through all the benefits of using the system, the Concep team showed us the reporting features, took the time to meet with us, come here, send follow up materials, they were extremely patient. It really came down to superior and exceptional customer service. Maria Black, Senior Director of Business Development, Kirkland & Ellis

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9. Posted on April 14, 2010

   Campaigner helped us improve the way in which we communicate with our audiences. The system is easy to use and provides an efficient way for us to see who is accessing our content, when they are accessing it, and, most importantly, what they're most interested in reading. The result is that we can now target and serve our audiences via easy-to-manage, consistent email communications. And Concep's technical team has been helpful in our use of Campaigner, assisting us in meeting our business development goals. Alyssa Davner , Marketing Manager, Cadwalader, Wickersham & Taft LLP

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11. Posted on April 14, 2010

    Concep has given us the ability to understand what happens to a communication once it leaves the firm. in the old days we only knew that it was sent, and if we got bounce backs we knew who did not receive it. With Concep we have at our disposal a sophisticated means of tracking our results. We know how many people received it, who looked at it, how many times they looked at it. this is an incredible tool for our attorneys to be able to follow up with the right people whom they know, based on the results of a communication, are interested in a specific topic. We are able to generate seriously useful reports for attorneys very quickly.” Concep Campaigner has also been incredibly effective in advancing our CRM efforts. Attorneys know that if they don’t update their information in the database, then their clients will not receive communications from the firm. it has completely incentivized the CRM program, and having an updated, accurate database is crucial for the firm’s business development efforts and conflict check processes. Concep understands the legal market and that is very important to us. Law firms are different from corporations, we have different needs and different challenges. The fact that we don’t have to explain that to Concep ever is huge. The support that we receive has been 100%. Recently our Concep liaison went on vacation, and we had to execute an important project which only she had ever done. But we didn’t have to worry because we could just call Concep and they could walk us through it. The peace of mind that type of service provides is immeasurable. And we always are able to talk to a live person. John Buchanan, Howard Rice

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When Concep started life in 2002 we wanted to help B2B get to grips with digital communications. We weren’t the first, but we were different. We didn’t see digital as new or confusing. We weren’t bothered about jargon or hype. We understood the simple fact that communication is all about people. We still do.

If you’re talking to the right people, at the right time, about the right stuff you’ve got effective communication. Digital doesn’t change that, it makes it more powerful.

We know digital can seem daunting, and that’s why when you work with us we will make things clear, keep things simple and make sure you get it. We will create a strategy that’s right for your business and its clients. We will work with you to deliver results that not only improve your business but also make your job easier.

That’s why we’re the digital agency for B2B. We understand people are more important than platforms. That’s why, over the years, Concep has built up a team who are more than just experts in their field, they’re people you’ll want to work with.

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